Hi Level, the clothing brand launched by rapper Cordae (formerly YBN Cordae), made a memorable entrance with the Hi Level Clothing Launch, a unique event showcasing a fresh take on sustainable streetwear. Cordae’s fashion line is crafted from high-quality, eco-friendly materials, emphasizing sustainability at its core. Known for his distinctive style, Cordae has infused Hi Level with attention to detail, showcasing bold graphics, vibrant colors, and unique patterns that appeal to fashion-forward individuals who want to make a statement. Beyond sustainable practices, Hi Level is dedicated to giving back: a portion of every sale supports local community initiatives, specifically aiding underserved youth.
For its Chicago debut, Hi Level’s team collaborated with Foot Locker on State Street, situated in the iconic Inland Steel Building. This prime retail space, known for attracting sneakerheads and streetwear aficionados, provided an ideal location to host the brand’s experiential launch event. The spacious venue allowed for a dynamic and immersive event where attendees could connect with Hi Level’s streetwear vision.
Sound Investment was brought on to elevate the launch experience by providing expert event production services. The team transformed Foot Locker’s retail environment into a vibrant event space by implementing dynamic lighting that highlighted key areas, creating a large projection wall to showcase Hi Level content, and using projection mapping techniques to add a unique visual dimension. Additionally, a professional DJ and audio setup was installed, providing an engaging atmosphere that featured music by Cordae and tracks that aligned with the Hi Level brand’s identity.
The Hi Level Clothing Launch offered fans an exclusive opportunity to engage with Cordae in an intimate setting, adding a personalized experience compared to his larger Lollapalooza performance. Thanks to Sound Investment’s production expertise, the retail space was completely transformed, bringing the Hi Level brand to life and offering an unforgettable experience for Cordae’s fans and Chicago’s streetwear community.
