Hi Level, the clothing brand founded by rapper Cordae (formerly known as YBN Cordae), offers a fresh take on streetwear with a focus on sustainability. Cordae’s style stands out in the fashion industry with its high-quality materials, attention to detail, and streetwear-inspired designs. The clothing line features bold graphics, bright colors, and unique patterns, perfect for fashion-forward individuals who like to make a statement. All Hi Level clothing is made using sustainable and eco-friendly materials. In addition, the brand is committed to supporting local communities, with a portion of the proceeds from each sale going towards initiatives that benefit underserved youth.
For its Chicago clothing launch, the brand’s event planning team partnered with Foot Locker, located on State street in the Inland Steel Building, for its experiential event. Foot Locker is in a large space and prime location, and is a popular destination for sneakerheads and streetwear enthusiasts alike.
To create an engaging and fun event for the Hi Level clothing launch, Sound Investment was asked to provide event production services. The Sound Investment team transformed the retail space with expertly placed dynamic lighting, a large video projection wall for looping content, projection mapping, and a professional DJ and audio system. The result was an immersive experience that allowed guests to socialize, play games, enjoy food and drinks, and listen to tracks by Cordae and Hi Level.
The Hi Level clothing launch at Footlocker in Chicago offered Cordae fans a unique opportunity to interact with the artist in a more intimate setting compared to his performance at Lollapalooza. Sound Investment’s production services played a crucial role in transforming the retail space into an exciting event that brought the brand to life.