Esports is a rapidly growing industry that involves competitive video gaming, with a mission to bring gamers and enthusiasts together in a social and competitive environment. The industry has exploded in recent years, with competitive leagues and tournaments being held all around the world. A notable event in this space occurred in 2022 when the event planning team for Polo Ralph Lauren chose Moonlight Studios NYC as the location for their livestream gaming event in collaboration with Fortnite. This partnership between POLO & Fortnite showcased the unique intersection of fashion and gaming, highlighting the evolving landscape of both industries.
Moonlight Studios NYC’s contemporary feel and high-tech capabilities made it the ideal setting for players who battled it out in the metaverse. The venue provided a dynamic backdrop that complemented the excitement of the POLO & Fortnite collaboration, creating an immersive environment for participants and viewers alike.
Sound Investment played a crucial role in crafting a jaw-dropping space for this event through the strategic placement of lighting, cameras, audio, staging, and visual graphics. Our team ensured that the event ran flawlessly by broadcasting the players live via Twitch, effectively showcasing the thrilling gameplay and engaging the online audience.
By utilizing a wide range of state-of-the-art event technology and production services to simulate the feeling of being in the metaverse, Sound Investment amplified both the in-person and virtual components of the event into an integrated whole. Custom LED backdrops made it seem as though the gamers were playing inside the game, further immersing the audience in the action and creating a seamless and captivating experience for both players and the thousands of viewers watching and interacting live on Twitch.
The rise in partnerships between major fashion labels and video game platforms, exemplified by the POLO & Fortnite collaboration, has led to an increased demand for production services that can bridge these two dynamic worlds. Sound Investment has established itself as the go-to provider for such events, with a reputation for delivering high-quality and innovative production solutions. With expertise in audio, visual, event tech, live streaming, and broadcasting, Sound Investment is able to transform seemingly ordinary games into unique and unforgettable experiences, setting new standards in the esports industry. As the collaboration between fashion and gaming continues to flourish, the possibilities for future events are limitless.
