PUMA’s unveiling of Stewie 1, the highly anticipated WNBA signature sneaker, was a landmark event in the world of women’s sports footwear. Created in collaboration with Olympian and two-time MVP Breanna Stewart, the Stewie 1 is a significant release, marking the first specialty women’s basketball sneaker since the Ace Commander by Candace Parker in 2010. To celebrate this milestone, PUMA selected Venue SIX10 in downtown Chicago as the launch venue. Known for its sleek, modern design, Venue SIX10 offers over 40,000 square feet of versatile event space, making it an ideal location for showcasing such an impactful launch.
The event planning team collaborated closely with Sound Investment to transform Venue SIX10 into an immersive, high-energy setting that brought the excitement of Stewie 1’s release to life. Sound Investment provided expert event production services, managing all aspects of audio, lighting, and motion graphics, creating an environment that amplified the Stewie 1’s modern aesthetic and PUMA’s bold branding. Our audio setup ensured every announcement, presentation, and interaction could be clearly heard by attendees, while dynamic lighting highlighted the sneaker’s unique design elements, adding depth and visual appeal to the space. Motion graphics projected throughout the venue added another layer of engagement, showcasing highlights from Stewart’s career and the development journey of Stewie 1.
PUMA’s unveiling of the Stewie 1 at Venue SIX10 was an unforgettable event that left a lasting impression on attendees, from sneaker enthusiasts to women’s sports advocates. Sound Investment’s team took pride in ensuring every detail contributed to an engaging and memorable experience, reflecting the innovation and style of Stewie 1. By delivering a polished and interactive production, Sound Investment helped showcase the sneaker to its fullest potential, marking a significant milestone for PUMA and women’s basketball.
