NewFronts & Upfronts

Event Production

At Sound Investment, we specialize in delivering the fast-moving, high-impact technical infrastructure behind the biggest moments in media. From legacy broadcast Upfronts to the ever-expanding NewFronts ecosystem, we design AV systems that match the pace, precision, and polish of today’s top-tier content presentations.

The NewFront Era

What began as a digital twist on the traditional Upfront has become the centerpiece of modern media pitches. NewFronts are no longer just about what’s coming next—they’re a live demonstration of who owns attention now. Streaming giants, social platforms, and digital publishers turn NYC into a media battleground, with branded takeovers, celebrity appearances, and immersive tech integrations that demand broadcast-level execution across every screen.

Built for Agencies, Brands, and Platforms

NewFronts aren’t one-audience events. They bring together agency buyers, talent teams, platform reps, and marketing stakeholders—all with different priorities. We help bridge the gap between creative vision and technical execution, acting as both production partner and interpreter across disciplines.