For Digitas’ return to NewFront Week, Sound Investment partnered with Amplify to deliver a dynamic and fully immersive production experience at Moonlight Studios NYC. The Digitas NewFront challenged traditional norms under the theme “Question Everything”—a fitting mantra for an evening that blended innovation, entertainment, and strategic storytelling in front of a room full of brand marketers, media execs, and industry tastemakers.
Our team powered the event’s audio, video, and lighting, transforming Moonlight Studios NYC into a high-tech storytelling stage that aligned with the launch of Digitas Pictures, the agency’s newly announced branded content studio. From the bold LED visuals to the perfectly tuned sound that supported both presentations and live entertainment, Sound Investment ensured every technical detail reinforced Digitas’ creative vision.
A highlight of the evening came when Colin Jost took the stage—not just as a speaker, but as the host of an interactive trivia game that injected humor and audience participation into the mix. With a star-powered moment like that, our team’s seamless AV execution ensured nothing was lost in translation, keeping the energy high and the focus sharp.
Great Performances Catering brought their signature hospitality to the space, rounding out the experience with premium food and beverage offerings for attendees. The event also spotlighted upcoming Digitas-produced content from brands like Sephora, Flonase, and Ragu, showcasing the agency’s commitment to pushing brand entertainment into new territory.
For Sound Investment, the Digitas NewFront was more than just a high-profile corporate event—it was a moment to deliver impactful experiential production that matched the energy, ambition, and innovation of one of the NewFronts’ original founders.
