Held at Moonlight Studios NYC, the Sinclair Broadcast Group Upfront was a high-profile corporate and social media event that marked a pivotal reintroduction of the brand’s expanding media strategy. The event unveiled Sinclair’s new integrated advertising division, AMP Sales & Marketing Solutions, and highlighted the company’s broader ambitions in sports media and digital content.
Sound Investment was proud to provide full audio, video, and lighting production services for this dynamic event. Our team transformed Moonlight Studios’ flexible space into a visually captivating and technically seamless environment that supported a range of programming — from executive presentations to high-energy media showcases and intimate fireside chats. Utilizing synchronized LED displays, immersive lighting cues, and premium audio throughout the venue, we ensured every moment of the presentation delivered maximum impact.
The Sinclair Broadcast Group Upfront focused heavily on the future of sports media, spotlighting the company’s upcoming sports podcast network and enhanced local-to-national content strategy. Guests included sports and media heavyweights such as Urban Meyer, Jerry Ferrara, Matt Leinart, and Sydney Leroux, each presenting new shows or initiatives. Their presence brought energy and authenticity to a program that was both informative and entertaining. A standout moment included the announcement of BFFR, a podcast hosted by Leroux and teammate Ali Riley, designed to break boundaries in women’s sports media.
Beyond the programming, the event experience was elevated with vendor contributions from Pinch Catering and Atlas Printing, adding culinary creativity and branded event materials to the polished execution.
The Sinclair Broadcast Group Upfront served as a bold statement of the company’s renewed identity and future-facing media offerings — and Sound Investment was honored to help bring that vision to life with precision production design tailored to modern media storytelling.
