Tubi’s 2025 NewFront wasn’t your typical brand presentation—it was an immersive, genre-bending experience that brought its audience-first philosophy to life. Held at Center415 during the IAB NewFronts, the event was designed as a full sensory journey through the world of Tubi, complete with interactive set builds, character-driven storytelling, and an original show hosted live by Deion Sanders and Rocsi Diaz.
Working alongside Amplify, Sound Investment delivered complete technical production services across the venue, including audio, video, lighting, broadcast, and virtual. From the captivating staging of the main presentation to the fully built-out “fan spaces” representing Tubi’s eclectic viewer base, every detail was engineered for maximum impact—on site and on screen.
Guests didn’t just hear about Tubi’s brand strategy—they walked through it. Each room was a literal interpretation of a viewer profile: a corporate murder mystery, a western workout space, a K-pop fandom cave. These cinematic environments supported the reveal of new advertising tools like Tubi Wrappers, Carousels, Storefronts, and Tubi Moments, all aimed at giving brands deeper, more creative ways to show up on the platform.
The event also introduced high-profile partnerships with Amazon DSP, Kochava, and Moloco—solidifying Tubi’s data-driven approach to connected TV advertising.
Our team ensured that transitions between physical spaces and screen content were seamless. Lighting design helped define each zone; precise audio and playback systems brought scenes to life; and our broadcast and virtual production support extended the experience to remote viewers and press.
From build to broadcast, Sound Investment helped make the Tubi’s 2025 NewFront a fully realized world of its own—fun, forward-looking, and built with fans at the center.
