What are Newfronts and Upfronts?

What is a NewFront?

A NewFront is an annual series of events presented by digital media companies to showcase their upcoming content offerings to advertisers and marketers. It’s similar to the traditional television upfronts, where TV networks preview their upcoming shows. The NewFronts provide a platform for digital media companies to pitch their content and advertising opportunities directly to brands and agencies, aiming to secure advertising commitments for the coming year.

What is an Upfront?

An upfront is an event, typically held by television networks in the United States, where they unveil their programming lineup for the upcoming season to advertisers and media buyers. The purpose of the upfronts is to secure advertising commitments for the new shows and programming before the television season begins. Advertisers attend the upfronts to preview the new content and to negotiate the purchase of commercial airtime in advance. The term “upfront” comes from the fact that these commitments are made upfront, before the TV season starts.

What is a Newfront
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What is New York NewFronts Upfront Week?

New York NewFronts Upfront Week refers to a series of events that take place in New York City, typically in the spring, where digital media companies present their upcoming content and advertising opportunities to advertisers and marketers. The week includes presentations, panels, and networking events, allowing media companies to showcase their latest offerings and engage with potential advertisers. The NewFronts part of the week is when digital media companies present their content to advertisers, similar to how TV networks present their upcoming shows during the traditional upfronts.

Where do NewFronts and Upfronts take place?

NewFronts and upfronts typically take place in New York City, which is considered the media capital of the world. The events are held at various venues across the city, including theaters, event spaces, and conference centers. These locations are chosen to accommodate the large number of attendees, which include advertisers, marketers, media executives, and members of the press. Some of the venues that have hosted NewFronts and upfronts events in the past include Lincoln Center, the Beacon Theatre, Center415, Moonlight Studios NYC, and various hotels and event spaces throughout the city.

A Newfront
With a keen understanding of the pivotal role that audio and video components play in creating impactful and memorable experiences, we strive to integrate cutting-edge technology seamlessly into every aspect of the event.

Is there a specific date for NewFronts and Upfronts Week?

The specific dates for NewFronts Upfront Week can vary each year. Typically, NewFronts Upfront Week takes place in the spring, usually in April or May. Some digital media companies choose to broadcast their presentations, while others prefer to meet in person for face-to-face discussions and networking opportunities.

What are digital media companies?

Digital media companies encompass a wide range of organizations that create, distribute, or monetize digital content. Some notable digital media companies include:

  • Streaming Services: Companies like Netflix, Hulu, Amazon Prime Video, and Disney+ that offer streaming video content.
  • Social Media Platforms: Platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok that allow users to create and share content.
  • Digital Publishers: Companies like BuzzFeed, Vox Media, Vice Media, and The Huffington Post that produce digital news, entertainment, and lifestyle content.
  • Digital Ad Networks: Companies like Google (through Google Ads and AdSense), Facebook (through Facebook Ads), and Amazon (through Amazon Advertising) that provide advertising services on digital platforms.
  • Podcast Networks: Companies like Gimlet Media, Wondery, and NPR that produce and distribute podcasts.
  • Gaming Companies: Companies like Electronic Arts (EA), Activision Blizzard, and Epic Games that develop and publish video games.
  • E-learning Platforms: Companies like Coursera, Udemy, and Khan Academy that offer online courses and educational content.

These are just a few examples, and the digital media landscape is continually evolving with new companies and platforms emerging regularly.

Peacock Newfront

Sound Investment professionally handled everything AV at NBC Universal Peacock Newfront event at Center 415 in New York City, creating an immersive experience for guests and ensuring seamless production.

What are the major television networks?

The major television networks in the United States are often referred to as the “Big Four” and the “CW.” These networks are:

  • NBC (National Broadcasting Company): Owned by NBCUniversal, NBC is known for airing popular shows like “The Voice,” “Saturday Night Live,” and “This Is Us.”
  • CBS (Columbia Broadcasting System): Owned by ViacomCBS, CBS is known for shows like “NCIS,” “The Big Bang Theory,” and “Survivor.”
  • ABC (American Broadcasting Company): Owned by The Walt Disney Company, ABC is known for shows like “Grey’s Anatomy,” “Modern Family,” and “Good Morning America.”
  • Fox (Fox Broadcasting Company): Owned by Fox Corporation, Fox is known for shows like “The Simpsons,” “Empire,” and “9-1-1.”
  • The CW: A joint venture between CBS Corporation and Warner Bros. Entertainment, The CW is known for shows like “Riverdale,” “The Flash,” and “Supernatural.”

These networks traditionally have the largest audiences and reach in the country, although with the rise of streaming services and digital media, their dominance has faced increasing competition.